Michael Stewart Scott Morton
Jay W. Forrester Professor of Management (Emeritus), Professor, Technological Innovation, Entrepreneurship, and Strategic Management, Emeritus
Jay W. Forrester Professor of Management (Emeritus), Professor, Technological Innovation, Entrepreneurship, and Strategic Management, Emeritus
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
William Porter (1967) Professor of Entrepreneurship, Associate Dean for Innovation and Inclusion, Co-Director, MIT Innovation Initiative
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
International Programs Professor of Management, Professor, Technological Innovation, Entrepreneurship, and Strategic Management
By
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.