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2441 - 2450 out of 10728
Ideas Made to Matter Marketing

Why the Butterball Turkey Talk Line works

By Meredith Somers

The holiday hotline is a study in successful content marketing.

Nov 15, 2018
Read Article
Ideas Made to Matter Analytics

‘Counterpoints’ podcast digs deep on sports data

By Meredith Somers

The co-hosts pledge to bring numbers to life through discussions that appeal to both sports fans and executives.

Nov 26, 2018
Read Article
Ideas Made to Matter Artificial Intelligence

How Adobe handles its digital transformation

By Tom Relihan

John Murphy uses a holistic approach to gain a better understanding of his company.

Nov 26, 2018
Read Article
Ideas Made to Matter Research

How ‘credibility-enhancing displays’ drive people to action

By Dylan Walsh

In a new study, residents were far more likely to purchase solar panels if the person pitching them was a convert themselves.

Nov 26, 2018
Read Article
Ideas Made to Matter Sustainability

The future of meat

By Kara Baskin

Labor, health, and environmental concerns threaten the might of meat. But alternative foods face major challenges.

Dec 22, 2020
Read Article
Ideas Made to Matter Analytics

How COVID-19 is disrupting data analytics strategies

By Sara Brown

COVID-19 is upending data analytics practices, sidelining predictive analytics, and driving firms to external data and other economic indicators.

Jan 5, 2021
Read Article
Ideas Made to Matter Artificial Intelligence

How to create successful artificial intelligence programs

By Sara Brown

Many AI programs do not generate business gains. New research finds the key to success is scientific, application, and stakeholder consistency.

Jan 6, 2021
Read Article
Ideas Made to Matter Operations Management

How Sam’s Club made good jobs for frontline employees

By Meredith Somers

A good job requires more than higher pay; employees want to be challenged and to contribute to problem-solving.

Jan 4, 2021
Read Article
Ideas Made to Matter Strategy

6 strategy insights from MIT Sloan Management Review

By Brian Eastwood

Ideas for transforming digital capabilities and spearheading innovation initiatives while preserving corporate culture amid COVID-19.

Jan 7, 2021
Read Article
Ideas Made to Matter Finance

6 strategies for financial planning in the unknown

By Betsy Vereckey

CFOs and finance pros from InterContinental, Everbridge, Zoetis, and Workday share tips for budgeting and forecasting in the pandemic — and beyond.

Jan 11, 2021
Read Article

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