Search

Behavioral science can help identify who is open to AI-enhanced insights, helping companies hone their customer experience strategy.

Online marketplaces aren’t just for startups. Here’s how Barclays Bank and Albertsons Cos. are capitalizing on an ecosystem of partners.

Less-experienced contact center agents become more productive with assistance from generative artificial intelligence, a new study finds.

Having built new norms during COVID-19, firms should now focus on operations, employee experience, customer experience, and organizational culture.

Launching artificial intelligence initiatives can be a daunting task. Start with these five data monetization capabilities.

MIT Sloan research finds that on average 82% of data monetization returns come from improving work operations and customer experience versus 18% from selling information.

At food service company Sysco, generative artificial intelligence is another tool that optimizes sales, processes, and supply chains.

An interactive corporate dataset, an AI ethicist, marketing strategies, and more.

Blockchain’s permanent record is one of its strengths, but it can cause problems for marketing strategies and consumer privacy.