Michael Stewart Scott Morton
Jay W. Forrester Professor of Management (Emeritus), Professor, Technological Innovation, Entrepreneurship, and Strategic Management, Emeritus
Jay W. Forrester Professor of Management (Emeritus), Professor, Technological Innovation, Entrepreneurship, and Strategic Management, Emeritus
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
William Porter (1967) Professor of Entrepreneurship, Associate Dean for Innovation and Inclusion, Co-Director, MIT Innovation Initiative
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
International Programs Professor of Management, Professor, Technological Innovation, Entrepreneurship, and Strategic Management
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This case describes how leaders at Mud Bay, a chain of pet products based in Pacific Northwest, changed the way they operated their business from 2014 to 2017. They adopted a framework that included heavy investment in people with operational choices that leverage that investment by increasing produ...