By
John Murphy uses a holistic approach to gain a better understanding of his company.
By
Data breaches are increasingly likely. A look inside one data breach emphasizes the importance of having a plan, being guided by transparency, and using two-factor authentication.
Digital Equipment Corp. Leaders for Global Operations Professor of Management, Professor of Management Science and Economics
David Austin Professor in Marketing, Emeritus, Professor of Marketing, Emeritus, Chairman, MIT Center for Digital Business|Dean Emeritus
By
Choosing the right customer, technology, competition, and organization are necessary decisions for a successful startup.
By
A good jobs system prioritizes customers and is designed to maximize employees’ productivity, motivation, and contributions.
High customer satisfaction, $50 million in funding position company for growth
By
A robotic bartender, customized skincare, smart clothing, and more.
By
The late MIT Sloan professor’s novel approach to customer bonding is still used in corporate strategies today.
