Publications and Working Papers
The Marketing Group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. A selection of publications and working papers are listed below.
For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace.
Select Publications and Working Papers
"A Sample Size Calculation for Training and Certifying Targeting Policies."
Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. Management Science. Forthcoming. SSRN Preprint.
"Optimizing Scalable Targeted Marketing Policies with Constraints."
Lu, Haihao, Duncan Simester, and Yuting Zhu. Marketing Science. Forthcoming. Supplemental Material. SSRN.
"Privacy, Data and Competition: The Case of Apps For Young Children."
Cecere, Grazia, Fabrice Le Guel, Vincent Lefrere, Catherine E. Tucker, and Pai-Ling Yin. Academy of Management Perspectives. Forthcoming. SSRN Preprint.
"Stochastic Differential Games and Optimization Problems with Controlled Point Process Arrivals."
Wernerfelt, Birger. Journal of Optimization Theory and Applications. Forthcoming. Download Preprint.
"Trust in Scientists and Their Role in Society Across 68 Countries."
Cologna, Viktoria, Niels G. Mede, Sebastian Berger, et al. Nature Human Behaviour. Forthcoming.
"Household Portfolios and Retirement Saving over the Life Cycle."
Parker, Jonathan A., Antoinette Schoar, Allison Cole, and Duncan Simester. Journal of Finance Vol. 80, No. 5 (2025): 2739-2787.
"Privacy Regulation and Ad-Tech Consolidation."
Topic: Digital Economy
Ghanavi, Rozhina, Sepideh Hosseini, and Catherine Tucker, MIT Sloan Working Paper 7333-25. Cambridge, MA: MIT Sloan School of Management, July 2025.
Keywords: AI, Platform Strategy, Advertising, Economics of Privacy, Merger and Acquisition
"Building an Ecosystem or Prioritizing Personalization with AI? Evidence from a Field Experiment."
Topic: Data Privacy
Li, Linyi and Catherine Tucker, MIT Sloan Working Paper 7332-25. Cambridge, MA: MIT Sloan School of Management, July 2025.
Keywords: Digital Economy, Public Policy, Generative AI, Personalization, Large language models, Field experiment, Network effect, Obesity, Health inequity
"Measuring Social Media Network Effects."
Aral, Sinan, Seth G. Benzell, Avinash Collis, and Christos Nicolaides, MIT Sloan Working Paper 6975-23. Cambridge, MA: MIT Sloan School of Management, June 2025.
Keywords: Network Effects, Social Media, Consumer Surplus
"Are Crypto Ecosystems (De)centralizing? A Framework for Longitudinal Analysis."
Ju, Harang, Ehsan Valavi, Madhav Kumar, and Sinan Aral, MIT Sloan Working Paper 6972-23. Cambridge, MA: MIT Sloan School of Management, June 2025.
"Explaining Sustained Blockchain Decentralization with Quasi-Experiments: Resource Flexibility of Consensus Mechanisms."
Ju, Harang, Madhav Kumar, Ehsan Valavi, and Sinan Aral, MIT Sloan Working Paper 6971-23. Cambridge, MA: MIT Sloan School of Management, May 2025.
"Complementarity Between Paid and Organic Installs in Mobile App Advertising."
Topic: Marketing
Ju, Harang, Michael Zhao, and Sinan Aral, MIT Sloan Working Paper 7279-25. Cambridge, MA: MIT Sloan School of Management, April 2025.
Keywords: Digital Advertising, Experiment
"Human Trust in AI Search: A Large-Scale Experiment."
Topic: Artificial Intelligence
Li, Haiwen and Sinan K. Aral, MIT Sloan Working Paper 7246-24. Cambridge, MA: MIT Sloan School of Management, April 2025. arXiv Preprint.
"Collaborating with AI Agents: Field Experiments on Teamwork, Productivity, and Performance."
Topic: Artificial Intelligence
Ju, Harang and Sinan Aral, MIT Sloan Working Paper 7258-25. Cambridge, MA: MIT Sloan School of Management, March 2025. arXiv Preprint.
"Advancing AI Negotiations: New Theory and Evidence from a Large-Scale Autonomous Negotiations Competition."
Topic: Artificial Intelligence
Vaccaro, Michelle, Michael Caoson, Harang Ju, Sinan K. Aral, and Jared R. Curhan, MIT Sloan Working Paper 7259-25. Cambridge, MA: MIT Sloan School of Management, March 2025. arXiv Preprint.
Keywords: Artificial Intelligence, Computational Social Science, Human-AI Interaction, Large Language Models, Negotiation Theory