Faculty Expertise Guide

When you want information on timely business topics, MIT Sloan School of Management can provide the expertise you need.

Our internationally renowned faculty and research staff explore the world's most critical business problems and share their insightful solutions through dynamic classroom discussions. This guide provides a window on the intellectual vibrancy of MIT Sloan.

The great volume of research conducted at MIT Sloan and the interests of our faculty and researchers continually evolve, so please contact Paul Denning, director of Media Relations, if you don't find what you need.

Israeli model holds the answers to China’s quest for technology and innovation — Yasheng Huang

From South China Morning Post It is widely understood that China needs to move from an investment-intensive growth model to one based on science, technology and innovation. But before I take up this subject, let me take a detour to tell a tale of two countries. Both countries are small. One has a population of 5.5 million people; the other has a population of 8 million. In both countries, the dominant ethnic group is about 75 per cent of the population and minority groups make up the rest. Both countries are rich. One country has a per capita gross domestic product of US$52,000 and the other country has a per capita GDP of US$35,000. Both countries have faced existential security threats from the outside and armies in both countries have mandatory conscriptions. One country was actually kicked out and evicted by its now much larger neighbour, because the union would … Read More » The post Israeli model holds the answers to China’s quest for technology and innovation — Yasheng Huang appeared first on MIT Sloan Experts.  Read the full post >

The monetization promise and pitfalls of Pokemon Go–Catherine Tucker

  From TechChrunch Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money. It’s not easy to make money in an ecosystem from unrelated parties. In spite of all the press purporting that Pokémon Go offers local businesses unique marketing opportunities, there are, in fact, many limitations. The claim is that small businesses can gain new customers from being a Pokémon “Gym” or “Pokéstop” — physical locations that players visit to collect rewards or battle virtual monsters. But not every business is a fit for Pokémon Go. Think about the ideal Pokémon Go commercial partner — the kind of company for whom it makes sense to invest in trying to attract Pokémon to its physical … Read More » The post The monetization promise and pitfalls of Pokemon Go–Catherine Tucker appeared first on MIT Sloan Experts.  Read the full post >






 

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